Time and time again studies show that Direct Mail is still the most used form of effective advertising. More money is spent on direct mail than any other form of marketing. Think about how many ads you scroll by online without even realizing it. That is wasted money. People are so desensitized to online ads that they don't even realize when they see most of them. Google and Facebook, the two most undisputed kings of Online advertising, they use direct mail to sign up new businesses for their online advertising and if that doesn't tell you you're missing out then nothing will.

With direct mail, the right list, and the right message, you can make an incredible ROI but you absolutely NEED the RIGHT list and the RIGHT offer. Just sending generic postcards will get you nowhere. I have generated millions of dollars thanks to direct mail because I know the proper way to do it. Challenge your beliefs that Print is dead and realize it is an untapped revenue machine you are missing out on.