Other Printers Just Print — I Build Campaigns That Sell
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Read This Page & Never Look Back
Advertising is the lifeblood of any local business. If your brand isn’t seen, it’s forgotten. That’s why direct mail marketing remains one of the most effective ways to stay in front of potential customers in Hampden County, Hampshire County, and Franklin County.
Whether you’re a home services company, medical practice, or retail store, your customers don’t make big purchasing decisions overnight. They need time. They need to see your name again and again—so that when they’re finally ready, they think of you, not your competitor.
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Targeted Direct Mail vs. Every Door Direct Mail (EDDM)
There are two powerful ways to reach local customers with direct mail:
✅ Every Door Direct Mail (EDDM) – A cost-effective option that sends your mail to every home in a selected area. Ideal for businesses that serve a broad audience, like restaurants, gyms, and retail stores.
✅ Targeted Direct Mail – A high-impact strategy that allows you to mail directly to people most likely to become your customers. Instead of wasting money on people outside your target audience, I fine-tune your mailing list to maximize your return on investment (ROI).
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The Game-Changer: Look-A-Like Reports
Most businesses don’t know who their best customers really are. Sure, they have a customer list, but what do those customers have in common? That’s where my Look-A-Like Report comes in.
I analyze your existing customer base against 1,300+ data points, uncover patterns, and build a detailed profile of your ideal customer. With this data, I create a targeted mailing list of more people just like them—ensuring your mail reaches the highest-quality prospects.
🔹 Higher response rates
🔹 Lower advertising costs
🔹 More qualified leads, fewer wasted mailers
Most print shops don’t even offer this strategy—because they don’t know how to do it. But I do.
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More Than Just a Pretty Postcard—A Winning Campaign
Most designers focus only on making things look nice. But design alone doesn’t sell. You need:
✅ Sales-driven design
✅ Strategic copywriting
✅ An irresistible offer
That’s where I come in.
With 15+ years of experience in direct mail marketing, I don’t just print postcards—I craft full-scale direct mail campaigns that get real results for local businesses in Western Massachusetts. Unlike big-name online printers that just process orders, I take the time to build a campaign that actually works.
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The Power of a Strong Offer
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Most business owners are afraid to offer too much. They worry about the short-term cost instead of focusing on the long-term value of a customer.
Let’s take an example:
A dentist might charge $300 for an initial exam. If they run a direct mail campaign and get 10 new patients, that’s $3,000 in revenue. Sounds good, right? But if those patients become long-term customers, their lifetime value could be $5,000+ per person. That’s $50,000 from a single campaign—all from just 10 new patients.
With this in mind, they know they can give away SO MUCH MORE because every new person isn't just worth $300, but $5,000. This simple change in thinking often helps business owners realize they can create irresistible offers, something too good to pass up.
Imagine an irresistible mail offer like this:
📬 “FREE Exam, X-Rays & Cleaning—PLUS a $100 Gift Card Just for Coming In!”
Would you ignore that postcard? Probably not. How does that compare to a generic "$99 exam" discount offer? It blows it away.
This is the difference between an average campaign and one that dominates.
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Why Work With Me?
✔️ Under Budget – I make it a priority to stay within your budget
If direct mail seems expensive, I can even help you cut costs by 50% or more by sharing mailers with other businesses.
✔️ Local & Personal Service – No giant corporations here. I’m a local business owner based in Westfield Massachusetts, and I actually care about your success. My clients say my communication is second to none.
✔️ Fast Responses & Expert Guidance – No waiting days for an answer. I respond quickly and guide you through the entire process, step by step.
✔️ Full Campaign Strategy – Design, print, mailing, and expert marketing strategy. I don’t just make your mail look good—I make it generate results.
If you’re serious about growing your business, let’s build a direct mail campaign that delivers real ROI.
📢 Contact me today to get started!
Let’s Build Your Perfect Campaign—For Free.
For a limited time, I’m offering a FREE Look-A-Like Report ($2,500 value), FREE Direct Mail Strategy Session ($250 Value), FREE Google Review Cards ($150 value), & $500 worth of any FREE Printing.
That's $3,400 - FREE!
✔️ Identify your ideal customer profile
✔️ Get a custom mailing list of high-potential buyers
✔️ Learn how to craft an offer that converts
Most printers just take your order—I make sure your campaign actually works. Let’s start for free.
Text OR Call Kevin: 413-200-4277
Email: Kev@UnderBudgetPrinting.com
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