Why Is Branding Important?
1
More than just a logo
Your brand is more than just a logo. It is the thing that links what people see, read, hear, and experience about your business. Without a proper brand, your business, no matter how good, would come off as amateur and be overshadowed by businesses with better branding; even if they are not as good as you.
2
Personality Matters
Think of your brand as a person and everyone within your business should carry themselves with the personification of your brand. Whether you are interacting with someone in person or online, you should always conduct yourself as if it is your brand speaking. This is why it is so important to have great customer service. They will always remember how great it was working with you and recommend your business to others.
3
Be Seen Everywhere
It is important to have your brand be seen in as many places and as often as possible OR if you have a smaller budget; hyper focus on where your potential customers are. It ingrains your business in peoples heads so when the time comes for them to call someone, they remember you. This works on a hyper focused level too. Say for example a Realtor wants to use direct mail but cannot afford to send to the entire town. They can focus in on a certain area and mail to them often. This area now sees your brand so much that they think you are a big shot. They do not know you are only mailing to them, they assume you are mailing to everyone. When the time comes they call you because they think you are the best option for them.
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